The luxury market of Florianópolis from the feminine perspective

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The city of Florianópolis is considered one of the most important destinations of the country in the tourist segment. As a reference for Brazilian and international visitors, the capital of Santa Catarina has been consolidating in an increasingly expressive way also in the segment of high standard.

To celebrate this good moment and with the objective of presenting a differentiated perspective of this market with a feminine perspective, the talk show “Between the dream and the reality: how women act” was held last Tuesday, December 05 in the luxury market.

The event was promoted by Manu Berger, CEO of Luxury Therapy, and was based at W / K Imóveis, located on Avenida Osmar Cunha, one of the most iconic addresses of Magic Island. Also taking part in the panel were the fashion and health journalist Jana Motta, the plastic artist Simone Michielin and the interior designer Karla Silva.

In a very relaxed and very informative way, each of the participants told the participants their impressions and perspectives on the Florianopolitan luxury market and how they work in the area. With distinctive experiences in areas such as communication, the arts and decoration, the talk show was a true exchange of information about the premium sector of the state capital.

Simone Michielin, Jana Motta, Manu Berger e Karla Silva compartilharam suas visões profissionais e pessoais sobre do mercado de luxo de Florianópolis

Simone Michielin, Jana Motta, Manu Berger e Karla Silva compartilharam suas visões profissionais e pessoais sobre do mercado de luxo de Florianópolis

Besides the enlightening debate about a market segment that presents positive indexes even in times of instability, the event was still marked by the social aspect, since the entrance to participate was a kilo of food that will be sent to organizations that carry out social work of reference in the city.

One of the highlights of the debate was precisely the approach to women’s empowerment and the role of women in the luxury segment. Each of the invited invited the public some of their professional and personal experiences and broadened the vision of all regarding the growing feminine protagonism of the sector.

The high-level debate and public participation through questions furthered the discussions and certainly made the Island of Magic an even more informative, enchanted and luxurious setting.

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