The brands of the year

Gucci

Globalization is one of the most striking features of contemporary society. And in this new world where distance has been reduced and information is processed instantly, the internet has become one of the main tools of communication, dissemination, and especially exposure of brands and products.

And it is impossible to talk about the internet without mentioning Google, an American multinational that operates in the segment of online services and has as one of its main products the most important and used virtual search engine.

So when Google released the list of most sought-after fashion houses last year by Web surfers, in a way, it has helped put together the performance landscape of the world’s top luxury brands.

Na imagem que abre a matéria, destaque da coleção 2017 da Gucci. Acima, imagem da campanha de Primavera/Verão da Louis Vuitton.

Na imagem que abre a matéria, destaque da coleção 2017 da Gucci. Acima, imagem da campanha de Primavera/Verão da Louis Vuitton.

According to the search data, among the nine most searched brands are Valetino, Moschino, Dolce & Gabbana, Dior, Yves Saint Laurent, Chanel and Supreme. Second in the ranking of the most searched brands was the French Louis Vuitton and leading searches worldwide Gucci stood out absolutely.

Whoever accompanies the luxury market knows that the data really matches reality. Gucci, in fact, gained great prominence in 2017 surpassing the other brands. In an article published on November 27 last year, the CEO of Luxury Therapy, Manu Berger, already registered the Italian brand as synonymous with innovation and highlighted the important prize connected to the digital universe received brand.

The good performance of Gucci in the last year is, of course, due to the competence of its professionals, an accurate understanding of the market and also an efficient digital dissemination proving that the online universe is more real than ever.

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