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The art of good service

Conceptualizing what is art is a complicated task, after all, there are many definitions that can be accepted. In addition to creative processes and the ability to thrill, art can also be understood as the...
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Morning luxury

The latest research in the field of nutrition science concludes with more and more certainty something that our grandmothers and mothers already knew (and said) a long time ago: that breakfast is the most...
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The value of innovation

Innovation is the ability to modify ideas and concepts, renew proposals and create novelties. Innovation refers to the need to expand horizons, to propose new paths and approaches. In the luxury market,...
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Brands beyond paradigms

In an interview published in the Brazilian press at the end of October, Freddy Rabbat, CEO of Tag Heuer and Swatch in Brazil, analyzed in a very attentive way the watch segment and, even more broadly, the...
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It’s time to grow back

On June 19 of this year the Terapia do Luxo completed five years of work with the sector of high Brazilian standard. Throughout that time, we have evolved a lot and, nowadays, more than information and...
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Oriental tradition

The gastronomy of a nation has meanings that go beyond food and encompass history, lifestyle, religiosity and tradition. Recipes go through the generations and harmonize with people so concretely that they...