Fine and luxurious arts

Museu Nacional de Belas Artes

It is not today that Brazilian artists and their works are recognized worldwide. With painters who are already part of the history of the arts, such as Candido Portinari, or who have a huge pop and contemporary appeal like Romero Brito, Brazilian art gains more and more space in international galleries.

 Besides the consolidation of Brazil in the world cultural scene, this valorization of the national arts brings positive results also for the economy. Only between 2007 and 2012, the export of artistic works grew more than 400% in the country. In financial terms, the jump was from $ 9.2 million to over $ 46 million.

The impressive numbers are part of a study developed by the Ministry of Development, Industry and Foreign Trade and highlight the great moment of the Brazilian fine arts. And one of the explanations for the good results is that works of art fit perfectly into the large luxury market. Although it also undergoes economic oscillations, this market tends to remain more stable even in times of turbulence, causing some segments to have positive results in the midst of an unfavorable scenario.

Of course, competitive intelligence was also instrumental in consolidating these results. The Brazilian art galleries find in exports an ideal tool for growth. In the year 2015 alone, exports of works of art approached the amount of 270 million reals.

If creativity has always been a defining characteristic of Brazilian artists, using it to achieve good results can be considered a true work of art in the business world.

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